Simplify Your Why

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The Biggest Time Management Mistake Entrepreneurs Make (And How To Fix It)

Are you a robot? Do you want to be a robot? No? I didn't think so. Being a human has some clear advantages over being a machine designed to pump out widgets. Yet a Google search result for time management tips for entrepreneurs would be better suited to writing code for AI.

Whether you're a Mom, working full time with an idea for a side hustle. Or an established entrepreneur with employees and a clear idea of what you want to create. Are your days feeling like a juggling act?

Here's the problem with most time management tips and strategies for entrepreneurs.

They end up being more work. Rather than reduce the number of balls you're juggling, they give you a couple more to add to your routine. They promise it's the last tool, template or "foolproof" strategy you'll ever need. I call bullshit and here's why.

Peter Drucker is to business management as Michael Phelps is to swimming. There was a "this is the way it's always been done" mentality of doing business before he entered the scene. Drucker's ideas shattered those beliefs into a million kaleidoscopic pieces.

At the root of one of these ideas is a principle that most time management strategies ignore. "There is nothing so useless as doing efficiently that which should not be done at all."

What is the main goal you have for your business? Hint, if it's not to make money you don't have a business.

In the first two years of running my business, I would have given a huge push back on what I just said. I'm in the business of helping people and that comes before any dollar.

I still wholeheartedly believe that. But as one of my mentors pointed out, you can't help the people you set out to help if your business doesn't put food on the table and a roof over your head.

Grab a piece of paper. I promise you'll have time to geek out later in Excel. But right now the value is in getting the information out of your head. Simplicity is the first step towards clarity.

There's a tendency to introduce tools far too early in projects. They end up being distractions when you're starting out. Even if it's not a great fit for your project, you'll continue to use it because you've already purchased it. The tool begins to shape and limit your creativity because of its own design.

The perfect tool is obvious when you have a fleshed-out idea or a specific goal you're aiming for.

Buying a sledgehammer because it's bigger and has more power won't do me a lick of good if I'm trying to build a birdhouse. It's going to leave my project in splinters because all I needed was a hammer.

To keep things simple, let's assume your main business goal is to make money.

I want you to write down an answer to the following question. What are the minority of your actions that drive the majority of your results?

This won't be a long list. And if you're like most entrepreneurs I work with, it's a huge a-ha moment for what they thought was a time management issue – when in fact it came down to getting clear about what you want.

Once you start to think of the ultimate outcome you are hoping to achieve, you see that most time management tips and strategies are nothing more than sledgehammers.

Simplicity becomes a superpower. It gives you a clear path to accomplishing your goal where you encounter the least resistance.

Author and business consultant Jim Collins brilliantly summed it up by saying, "If you have more than three priorities, you don't have any."

What are the two to three actions that truly drive your results? Do more of those.

Everything else you can start to eliminate with ruthless intention. These are the tasks that you can look to automate with tools or delegate to someone better suited for the task.

Remember, what you focus on grows.

You can read all the Top 10 time management strategies and tip lists you want. But if you spend a large percentage of your workweek invested in actions that aren't driving a majority of the results you're looking for, you're wasting your time, money and energy.

If you could use some help building a business that lets you effectively make money doing work you love while also having the freedom to enjoy life, get started with my High-Performing Entrepreneur Flight Kit. For FREE, instant access, enter your name and email address below.

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