What if this was posed to you as an actual question with real consequences? Change or die. I'm not talking about the emotional pull or feelings of a finite life that comes from watching a Pixar movie. You walk away, changed for a day or afternoon or at least until you fall back into your old routine. I'm talking about actual life and death. One day you're laughing, living, breathing, and the next, blackness. Does it feel like a no brainer?

The ability to tap into hyper-connected devices has led to many of us feeling like we've lost the ability to step away from work. A dangerous belief to adopt as a recent Fast Company article alluded that, more young people are defining themselves by what they do–and who they work for. Work has become the millennial religion of choice. If you're not working, who the hell are you?

I'm forever at odds with technology because I fall into the camp of being a tech nerd, but it's so damn easy to overindulge. Crack open a Costco-size bag of chips and you'll find me battling with knowing when to say I've had enough. The smartphone is the mental equivalent of junk food if you're not intentional with how you use it. It's far too easy to reach the bottom of the bag and realize you've been mindlessly consuming for hours.

Unless you're born a Kardashian, your business has to make money. This isn't about saving face or looking stupid if your business tanks. Your business is your livelihood. You won't have much luck surviving if your business consistently runs in the red. But chasing profit as the be-all-end-all North Star won't be enough to sustain you as an entrepreneur. The key to your success is to find a mission that fuels your rocket with a sustainable source of energy.

Are you ready to escape the spiral of constant busyness, refocus your attention, and get more done in less time without sacrificing what matters most to you?

I'm about to make an audacious statement about you that you might not believe (yet). Whatever you think your creative capacity is, it's nowhere near what you're capable of. You might feel like you're revving into the red line of your capability, but I can tell you from my experience of working with creatives from all walks of life, you've only just begun. By the end of this essay, you'll have three new daring principles that fly in the face of convention. Adopt them as your own and you too will step into the shoes of the courageous creatives you admire (no matter what stage of the journey you're in).