How Simplify Your Why Works

Our approach is based on the simple idea that your creativity, what you get done in a day and how you generate and recover the energy you need to stay focused and motivated, starts with how you design your life.

It works because it focuses on five key principles that let you cut through the clutter, perform at your best and live a life where your most important things are where you're actually spending your time. Most approaches miss this perspective and this is why a lot of people struggle – a generic strategy doesn’t work for all.


Get Clear About What You Really Want

As a creative, you make dozens of decisions each day. Each decision either moves you forward or fills your time with tasks that are unnecessary or energy-sapping. When you have an effective way to make decisions based on what’s truly important to you, you flow through your day by pursuing what you value and making progress towards what you truly desire.

Take Actions That Energize You

When you have no plan for your day, it's easy to lose focus and get lost in a spiral of constant busyness. The secret to your success is found in your daily routine and habits. An energetic life emerges from daily, continuous improvements in the areas that matter most. The creative entrepreneurs that can do the right things, more consistently, are more likely to achieve success over the long-term. Your rituals feed the physical, emotional, mental and spiritual energy that allows you to fully show up and avoid burnout.



Develop Strategies For Staying On Track

When you have a clear sense of who you want to be, how you want to interact with others, what you want, and what will bring you the greatest meaning, you can't help but feel a new sense of vital energy and confidence from knowing where to focus your energies and how to serve most effectively. When you design a routine with a reliable set of practices for unleashing your greatest abilities, it gives you a strategy built into your day that drives success.

Simplify To Amplify

By starting with the things you value most, then working backwards to ask whether a given decision, routine, or strategy performs more harm than good, you're given an opportunity to take a proactive approach to prune things that are unnecessary. Because it's so simple, there are no distractions. This space for reflection and clarity lets you see what's achievable is not always what's important with respect to your values.



Take A Step Back To See Things For The Way They Are

The usual way to avoid being taken by surprise by something is to be consciously aware of it. If you're aware enough to give yourself a choice, you can choose to look differently in any situation. When you're automatically sure that you know what reality is, you're operating on your default setting. You become blind to the possibilities that allow you to realign your thoughts and behaviours with the ones that provide growth, well-being, and fulfillment as you work towards your goals. You may want to take on the idea that more important than a set of instructions is an effective mental operating system to make decisions because for an entrepreneur, the terrain keeps changing, and after a few steps maps rarely make sense.


If you focus on one and ignore the other four, frustration is sure to follow.

Performing at your best isn't something that happens by chance. It comes from the focus, motivation and control you have when each of these principles is part of your everyday life. You know, because you’ve been there.

When you bring these five principles together, you start to experience the kick-ass vision you have for your life, without sacrificing your sanity.

If this makes sense to you, and, more importantly, if it sounds like fun, start out with our FREE workbook, How To Perform At Your Best Without Sacrificing Your Health, Happiness And Passion For Life. The workbook, with exercises and strategies, is a step-by-step approach to help you put everything in place. Did I mention it's real purdy too? It's designed to give you the immediate benefit of assessing your energy and the practices that will let you design a life you don't need to escape from, through daily rituals.

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